BEST OF BOTH WORLDS
APOLLO VS. DIONYSUS
Our world, our culture and our being are made of two realities: The Apollonian, which is constitutive for order, structure, control, and the Dionysian represented in the chaos, primordial, nature.
IT’S ALL ABOUT THE BALANCE
Neither side, the Apollonian nor the Dionysian are bad, they are complementary: grandeur can only be achieved through balancing both sides.
MODERN DISPOSITIVES
The Neo-Platonic Western tradition has divided science into academics and people into different groups of blinkered specialists, rendering them a cliché, a commonplace, harmless and categorizable.
BREAKING DUALISM
To reach true mastery you must accept and master your inner dualisms. In order to become your best self, smash the oppositions and beat them into a bloody synthesis.
THE LOVE OF A MUSE
Let’s talk about our industry: For supreme advertising you need to kiss the muse, fall in love with her, live an Dionysian amour fou. But then, for culture to emerge out of chaos, Apollonian structure must be applied.
HOMOEOSTASIS
After executing you got to let go again to make space for the next muse to arise. This is a naturally occurring truth. It’s not a dialectical phenomenon but a process searching for homoeostasis. Either you work with it or you work against it.
BE ANYTHING BUT PREDICTABLE
Be a rational, focused and serious worker and be an unpredictable visionary artist at the same time. Anything else would mean not living up to your full potential.
HOLISTIC MARRIAGE
Therefore, we would kindly like to invite you to the Holistic Marriage of Apollon and Dionysos, RSVP!
Exhibit one shows the eager astronomer taking a break from his research to engage in some vertical push-ups.