Who would have thought that a dead Swiss psychologist can help you find your perfect market niche?
Are you a warrior, a magician, an outlaw or a sage? These Archetypes are not only to be found in human nature, but also deep inside the DNA of your enterprise.
If you understand and accept yourself for who you really are, you can easily position yourself in an adequate manner. But if you do experience difficulties in the process, we are happy to offer you a couch to lie on.
We’ve been told that mission and vision statements relate to Archetype theory in the same way a bubble bath relates to the ocean, so you better get your diving equipment: Our next confab is gonna go deep.