Here’s to your biggest shot at contributing to popculture. Your business card. Your catch phrase. Your leitmotif. Your legacy. Make it a good and powerful one, like the ones below.

An entity hardly exists before it is named. Choose something timeless, as trends change, but you came to stay. Also you’ll be hearing this one a lot in the future, so choose wisely.

We take this one very, very seriously: For the good people of Sonne + Fleisch, naming a brand or a product is a spiritual, almost religious process we like  to compare to baptism.