The need of buying a tart parfume in the winter times and a light one in summer, can be simply connected with the circular phase Theory of Spengler. Buying the newest sport car can be combined with the will to power concept of Nietzsche.
In our understanding the task of contemporary philosophers should be rendering abstract concepts tangible and speaking to the senses of people, instead of getting lost in the old ivory tower.
Advertising, for us, is a philosophical expression, but then – on a deeper level – it’s also a revelation of the Hegelian Weltgeist acting on the progress of history and unfolding in every single campaign we succeed to put out there.